UltraViolet is a cloud-based digital rights locker for movies and television shows that allows consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services. UltraViolet also allows users to share access to their library with up to five additional people. UltraViolet is deployed by the Digital Entertainment Content Ecosystem, an alliance of 85 companies that includes film studios, retailers, consumer electronics manufacturers, cable television companies, internet service providers (ISPs), internet hosting vendors, and other internet systems and security vendors, with the notable exceptions of Walt Disney Studios, Google, Amazon.com and Apple.
Video UltraViolet (system)
Operation
To use UltraViolet, consumers need to create a free UltraViolet account, either through a participating UltraViolet service provider, or through the official UltraViolet website. An UltraViolet account is a Digital Rights Locker where licenses for purchased content are stored and managed irrespective of the point of sale. The Ultraviolet account holder is allowed to share their library with 5 other users, which are called members.
Consumers can acquire UltraViolet rights by purchasing a physical disc that includes an UltraViolet activation code, by purchasing a movie directly from an electronic retailer (a.k.a. EST, or electronic sales through), or by using a disc to digital service (D2D). Disc to digital services allow consumers to insert a DVD or Blu-ray into their computer's disc drive, scan it to verify ownership, and then add it to their UltraViolet collection for a fee. Several retailers including Vudu and CinemaNow offer this service. Flixster had been offering a D2D service as well, but it was suspended once Fandango acquired Flixster in early 2016 and another independent movie streaming service, M-GO.
Consumers can then stream or download their UltraViolet content from any participating retailer. Participating retailers are listed in the table below.
The UltraViolet digital locker does not store video files, and is not a "cloud storage" platform. Only the rights for purchased content are stored on the service. UltraViolet only coordinates and manages the licenses for each account, but not the content itself. By creating a digital-rights locker rather than a digital media storage locker, UltraViolet bypasses the cost of storage and bandwidth used when the media is accessed and passes that cost on to various service providers. In addition, by only managing the rights and licensing of content, UltraViolet insulates itself from future technological advances, allowing users to keep watching content they have purchased.
Maps UltraViolet (system)
Content partners
Five of the "Big Six" major film studios and "mini-major" Lionsgate are members of DECE, and release their content with UltraViolet rights. Other minor film and television studios release their programming and movies with UltraViolet rights, but are not DECE members.
- Major film studios
- Sony Pictures Entertainment
- Universal Studios
- Paramount Motion Pictures Group
- Warner Bros. Entertainment
- Fox Entertainment Group
- Minor Film Studios
- Lionsgate
- The Weinstein Company
- Roadshow Entertainment
- Anchor Bay
- Television Studios
- BBC
- HBO
The Walt Disney Studios is not a member of DECE, and do not release any of their films with UltraViolet rights. On February 25, 2014 Disney launched a competing digital movie locker system called Disney Movies Anywhere that allows any Disney movie purchased or redeemed at any participating provider to be played using all other DMA providers. DMA providers include iTunes, Vudu, Google Play, Amazon Video, And Microsoft's Movie Store. The VUDU addition, in a way, allows the Ultraviolet content to merge with the Disney content using a single streaming provider. Non-participation in the DECE consortium does not prohibit Disney from releasingfilms with UltraViolet rights later.
UltraViolet digital retailers
UltraViolet content is available from several movie streaming services.. Some services offer downloads that can be saved to PCs, tablets, gaming consoles, or phones for offline viewing. Below is a table of all the streaming providers and the countries they serve.
Content can also be streamed over the Internet to an unlimited number of devices, depending on the content license rights held by the streaming provider.
Comparison of streaming providers
Other less notable streaming providers include: Kaleidescape, Verizon Fios On Demand, Videociety, Paramount Movies (Paramount titles only), and Nolim Films.
Player support of streaming providers
Download capability
Some Ultraviolet streaming providers offer the capability to download movies and TV shows. They have their own proprietary video formats, and they are not cross-platform. They must be downloaded and played within their own proprietary PC, Mac, IOS, or Android apps.
The Ultraviolet Common File Format (CFF) was planned, but never launched, by DECE to allow downloaded video files to be copied between devices, stored on physical media (e.g. DVDs, SD cards, flash memory) or online backup services. They were designed to be playable on any UltraViolet authorized device (e.g. Blu-ray, streaming media players, Smart TV's, or mobile devices) or software player registered to the household Ultraviolet library.
A 2015 simplification of the UV ecosystem made the Common File Format optional for studios and streaming providers. It is likely that it will never be supported by a retailer.
Selected DRM technologies
DECE had originally approved six DRM technologies for use in conjunction with the CFF, which was never launched.
The selected DRM technologies are:
- Google Widevine DRM, chosen for its strong position on set-top boxes
- Marlin DRM, chosen for its compatibility with many Connected TVs
- OMA CMLA-OMA v2, chosen for its strong position on mobile devices
- Microsoft PlayReady, chosen for its wide availability on PC and CE devices
- Adobe Primetime DRM, chosen for its wide availability on PC devices
- DivX DRM
Using MPEG Common Encryption, any of these DRMs can be used to play the same file. There is no need to download another version to use a different DRM. The same file works everywhere (for a given screen size).
Drawbacks
- Limited interoperability with existing services
- Several popular digital media stores, including Amazon Video, Google Play and iTunes currently do not support UltraViolet. However, UltraViolet titles can be streamed on Apple and Android devices using third party apps from many of the UV streaming providers.
- The number of UltraViolet services is becoming fewer. Several services have shut down.
- Not all film studios participate in the UV ecosystem
- The Walt Disney Company does not provide UV rights with their digital content. Walt Disney launched its own competing digital rights locker called Disney Movies Anywhere (powered by keychest) that works with iTunes, Vudu, Amazon Video, and Google Play. On September 8, 2015 Disney Movies Anywhere added support for Amazon Video and Microsoft Movies & TV. Since 2017, support for Microsoft has been discontinued. In October 2017 Disney announced that it would be shutting down Disney Movies Anywhere and migrating its content to a new service called Movies Anywhere, which Disney also owns. Movies Anywhere is a digital movies locker that includes Disney content plus movies from iTunes, Amazon Video, Google Play, Vudu and Fandango Now.
- Beginning in 2012 MGM has released its new home video titles with UV rights, but they have only made a small number of their catalog films available with UV rights, and they do not participate in Disc to Digital services.
- Not all UV enabled films are available to stream from all UV services
- Due to contractual agreements between the studios and the streaming services, some titles are only available to stream from select UltraViolet services. Some titles may not be available on your particular service of choice.
- Restrictions on use
- It is not possible to download an UltraViolet movie or television show and copy it to another device, such as a smartphone or tablet. Consumers must use a third party app to download movies on portable devices.
History
2010
In September, Mitch Singer, the President of DECE, announced the upcoming launch of the "UltraViolet" system in an interview with Home Media Magazine.
2011
In January, a number of major film studios announced support for UltraViolet. They were: Warner Bros, Sony Pictures, Fox, Universal, Paramount, and Lionsgate. The notable exception was Walt Disney.
On October 11, the UltraViolet system launched with the Warner Bros release of Horrible Bosses, the first UV title. Flixster re-launched as the first UltraViolet streaming service. Sony subsequently released its first two UV titles in December, The Smurfs and Friends with Benefits. Universal soon followed with the release of its first UV title, Cowboys & Aliens.
In December, UltraViolet launched in the UK with the Warner Bros release of Final Destination 5.
2012
At the Consumer Electronics Show in January, Amazon became the first major retailer to announce support for UltraViolet. Amazon has yet to add UV capability. The DEG reported that 750k accounts had been created in the first 3 months.
On January 24, Paramount released its first UV title, Paranormal Activity 3.
During the company's quarterly earnings call on February 5, Walt Disney's CEO Bob Iger, said they would take a wait and see approach towards UltraViolet.
On April 15, DreamWorks Animation became the seventh studio to join the UltraViolet initiative.
The next day, Vudu (operated by Walmart) became the first major UltraViolet retailer by adding UV rights to thousands of films available in its digital store. Walmart also launched an in-store "Disc to Digital" service, with more than 4,000 titles initially.
UltraViolet surpassed 2 million users as of May 2.
Lionsgate released its first UV title The Hunger Games on August 18.
On September 18, 20th Century Fox released its first UV title Prometheus, with a new "Digital HD" branding, 3 weeks ahead of its DVD street date, and made an additional 600 titles available with UltraViolet rights.
UltraViolet surpassed 5 million users and 7,200 titles on September 20.
Redbox announced a partnership with UltraViolet for its new Redbox Instant streaming service on October 25. Ultraviolet support never materialized, and the service shut down on October 7, 2014.
On October 30, Barnes & Noble announced it would launch an UltraViolet enabled electronic video store for its new Nook HD tablet.
On November 20, Disney announced it would shut down its DisneyMoviesOnline service in late December. Some industry insiders predicted that Disney would abandon its competing "keychest" technology and join the UltraViolet system. However, the launch of DMA on February 25, 2014 confirmed that prediction was pre-mature.
Best Buy's CinemaNow became the second major UV retailer on November 24.
CinemaNow launched an In Home Disc to Digital service (in beta) just in time for Christmas.
2013
Jan 5: DreamWorks Animation and Technicolor launched MGO, a new streaming platform with UV capability.
Jan 7: The DEG announced that 9 million UV accounts had been created, and that 8,500 UV titles were available.
Jan 11: Cineplex became the first UltraViolet retailer in Canada.
April 25: Best Buy announced a deal to make its UV ready Cinema Now service available in Canada.
May 1: UltraViolet launched in Australia and New Zealand with the Warner Bros. film The Hobbit.
May 2: Kaleidescape opened a UV ready video download store.
May 9: 20th Century Fox announced it would offer Digital HD UltraViolet rights with all new films.
June 3: Wal-Mart launched an In Home Disc to Digital service as a public beta.
Aug 7: The DEG announced that 10,000 titles were available and 13 million accounts had been created.
Sept 3: CinemaNow launched its Disc to Digital service in Canada.
Sept 25: Target Ticket launched with UltraViolet capability, and included 10 free titles for new users.
Nov 20: Ultraviolet launched in France, Germany, Austria, and Switzerland with the Warner Bros film Pacific Rim.
2014
Over the course of 2014, the number of UltraViolet accounts increased substantially, from 15 million in January to over 20 million in November.
At the beginning of the year, there were 12,000 titles with UltraViolet rights available in the ecosystem.
In mid January, DECE launched a completely revamped UltraViolet website with new features, such as the ability to delete films from a user's collection.
Disney Movies Anywhere launched on February 25. DMA is streaming service powered by Disney's KeyChest technology that connect to iTunes, which is used to purchase or redeem content for playback via its DMA website.
The next day, Mitch Singer, the President of DECE, stated that the new Disney Movies Anywhere service would not prohibit Disney from offering UltraViolet titles in the future.
At the end of March, Vudu became the first UV retailer to offer Google Chromecast support for UltraViolet content. Flixster followed suit a few days later.
In May, Vudu introduced a new feature that allows UltraViolet users to share their movies with up to five friends.
Later in May, Flixster became the first UV retailer to support Apple Airplay, finally enabling UltraViolet users to watch their UV collection on an Apple TV.
On Aug 11th, NPD released a survey finding that more than 14% of digital content purchases are from UltraViolet Users.
Early in September, DECE launched a new common redemption site.
MGM began to offer UV rights for several of its catalog titles in early October.
Later in October, Tesco's BlinkBox became the first official UV retailer in the U.K.
On Nov. 12: KnowHow, a UK streaming movie provider, relaunched as CinemaNow and added Ultraviolet support.
Later in November Verizon FIOS on Demand introduced UltraViolet capability.
2015
On January 6, The DEG announced that UltraViolet grew 30% in 2014 to 21 million accounts.
French Supermarket Chain Carrefour opened a Digital Video Store with UltraViolet functionality called Nolim Films on January 27.
Target Corporation shut down its Target Ticket service on March 7, and allowed users to transfer their purchases to CinemaNow and Disney Movies Anywhere.
UltraViolet surpassed 22 million users on May 25.
Australian UV Partner EZYFlix.tv closed down on August 18.
2016
On Jan 6, The DEG reported that UltraViolet accounts grew by almost 20 percent in 2015 to hit more than 25 million with 165 million movies and television shows in UltraViolet libraries.
On January 29, Fandango acquired the MGO movie service, and plans to re-launch it later this year under a new name.
On March 3, Barnes and Noble announced that it would shutter its Nook Video Store on March 15.
On March 30, MGO became Fandango Now and launched Airplay support.
On April 4, BlinkBox - Owned by TalkTalk stopped supporting the PlayStation 3.
On June 29, an update was released for the Nvidia Shield Android TV console that enabled support for the Vudu app. Vudu became the first UltraViolet service available on the popular device.
On Sept 1, the Cineplex Store stopped offering Ultraviolet services.
2017
On March 20, JB Hi-Fi NOW Video service announced that it would close on 13 April 2017.
On March 23, Vudu expanded its Disc to Digital service. Users can now convert their movie library using the Vudu app on a mobile phone. They also announced that the in store Disc to Digital program would be suspended on April 1.
As of March 27, Ultraviolet accounts grew to 28 million.
In April it was noticed that movies from Relativity Media, that where distributed by 20th Century Fox were no longer UV enabled. If you had purchased/redeemed the movie prior to the removal of UV rights. The movie remains in your UV locker.
In late May, Universal Studios began referring to UltraViolet as only "Digital HD" on the back of its Blu-ray releases. 20th Century Fox started this practice in 2016. Both studios films are still UltraViolet enabled at select retailers.
On July 1, it was reported that UltraViolet surpassed 30 million users.
In mid-July, CinemaNow removed UV support for all movies. Questions to Ultraviolet were answered with the response, "CinemaNow is not participating in UV at this time."
On August 1, the CinemaNow website began redirecting to Filmon.tv, a Live TV streaming service in the UK.
On August 21, U.S. Flixster Video announced "As of August 28, 2017, Flixster Video will no longer support code redemptions or streaming and downloading of content. Redeem codes and access your Flixster video collection after that date by signing up or logging into Vudu or FandangoNOW."
On August 22, Vudu launched their AppleTV app, which became the first app to support UltraViolet movies and TV shows on the Apple TV platform.
On October 12, 2017, it was announced that Disney Movies Anywhere would expand to include non-Disney studios under the name Movies Anywhere, with 20th Century Fox, Sony Pictures, Universal, and Warner Bros. joining Disney as initial partners, and Lionsgate and Paramount Pictures expressing interest.
On November 28, digital releases of Detroit (film) and Patti Cake$ are the last films released by 20th Century Fox to receive UV rights, while Kingsman: The Golden Circle is the first to be release without UV rights.
2018
January 2, the first U.S. digital releases of 2018 from Universal Pictures are released without UV rights. Joining 20th Century Fox as the second studio to drop UV rights for new releases.
From 15th January 2018 the Ultraviolet service will no longer be available on TalkTalk TV.
See also
- Movies Anywhere, Disney's competing digital rights locker.
References
External links
- UltraViolet website
- UltraViolet FAQ
- UltraViolet wiki
- Vudu
- Flixster video
- FandangoNow
- CinemaNow
- Verizon FIOS
- Rakuten Wuaki.tv
Source of article : Wikipedia
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